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Start 2026 with a fresh, upbeat night in downtown Sarasota. New Year on the Block returns on Friday, January 9 on Main Street, bringing the community together for an evening of music, energy, and downtown charm. Stroll the street, take in the lights, and discover something new around every corner. Unique local vendors, games, specialty refreshments, light bites, and the unmistakable charm that makes Fresh Fridays a community favorite. Bring friends and family and enjoy the first Fresh Fridays event of the year.
Live music from Mylon & The Pop-Ups will set the tone for the evening, bringing an energetic yet laid-back vibe that invites everyone to enjoy the start of a new year outdoors. New Year on the Block is an easy, enjoyable way for the community to come together in the new year.
This event is free and open to the public, made possible by the Sarasota Downtown Improvement District. Mark your calendars, bring your friends, and join us on Main Street.
Look out for upcoming announcements surrounding Fresh Fridays on social media and our newsletter.
For more information on Fresh Fridays sponsorship opportunities click below.
View Our Sponsorship PackagesLight up the Night SponsorshipEnter your information below to join our fresh, spam-free mailing list, and be the first to know about important updates, announcements, programming and offers to help make your Fresh Fridays Experience unforgettable.
BE SURE TO FOLLOW FRESH FRIDAYS ON SOCIAL HERE!